Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, September 19, 2011

Creative Marketing - and partial photo success!


I finally figured out how to install my photos myself! (But the PhotoShop make-it-look-good technicalities are still pending...Bob turned the photo of me and my great-nephew right side up, but you'll have to tip your head for the one of my sister. I downloaded it all by myself! Yay-uh!)
So, I was at the County Fair painting faces next to a soldier booth raffling a rifle for money to send to troops. They were doing a fine business. One of the guys in uniform asked if I would give part of my face painting money to the soldiers if they sent business my way. Sure! So every person he talked to was directed toward my booth. Sweet! I gave a dollar out of five for each face painting from the soldier booth. That was creative of him, and it worked for me, too. It made me ponder on ways I could piggyback with other businesses to sell more books. Captivating thinking!
What piggyback marketing ideas have you come across?

Monday, May 26, 2008

The Festival

This past weekend was the annual Scandinavian Festival hosted in little old Ephraim, Utah, under cloudy skies. It didn't rain all the time, but enough that I didn't set up my book booth on Friday. On Saturday, there were sunny spots scattered around the skies, so up went my booth. I spread out my books and greeted passersby and handed out some book marks. By early afternoon, I'd sold about half a dozen books.
Then it was time to go do my storytelling stint, so I recruited my 8-year-old son to watch the booth for me. (This took place at the Ephraim Co-op craft store, so there was a cash register nearby for him to send customers to.) While I was at my storytelling station, my sister surprised me. She'd driven an hour and a half to visit, so when I was done with stories, we walked among the craft booths and finally worked our way back to mine a couple of hours after I put my son in charge. To my surprise, he had sold six books in my absence!
So I left again.
No, not really. My sister took my son down the street for something to eat from one of the vendors, and I stayed in my booth, listening to several people tell me what a good salesman my son was.
He actually started out as a preschooler in a cow costume handing out flyers for my pioneer books. Come to think of it, no one ever refused to take one from him.
From now on, he's coming to all my literary events. That boy has some sales magic in him.

Carolyn Rocks the Chicken Dance!