So, I was at the County Fair painting faces next to a soldier booth raffling a rifle for money to send to troops. They were doing a fine business. One of the guys in uniform asked if I would give part of my face painting money to the soldiers if they sent business my way. Sure! So every person he talked to was directed toward my booth. Sweet! I gave a dollar out of five for each face painting from the soldier booth. That was creative of him, and it worked for me, too. It made me ponder on ways I could piggyback with other businesses to sell more books. Captivating thinking!
What piggyback marketing ideas have you come across?
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